Meta CEO Mark Zuckerberg has announced an exciting new development: Meta will begin testing user-created AI chatbots on Instagram! This initiative will kick off in the U.S., with AI characters made by creators through the Meta AI studio.
On the same day, a16z-backed Character.AI rolled out a feature allowing users to chat with AI avatars over a call. Talk about a tech-tastic Thursday!
Zuckerberg shared the news on his broadcast channel, noting that these AI chatbots will be clearly marked so users know they’re interacting with artificial intelligence. “Rolling out an early test in the U.S. of our AI studio so you might start seeing AIs from your favourite creators and interest-based AIs in the coming weeks on Instagram. These will primarily show up in messaging for now, and will be clearly labelled as AI,” he said.
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The initial rollout will involve around 50 creators, including popular accounts like Wasted and tech creator Don Allen Stevenson III. The aim is to improve these AI avatars and eventually make them available to a broader audience.
Zuckerberg envisions these AI avatars serving various purposes, from helping creators engage with their fans to assisting small businesses in interacting with their customers. “There needs to be a lot of different APIs that get created to reflect people’s different interests,” he explained. “A big part of the approach is going to be enabling every creator, and then eventually also every small business on the platform, to create an AI for themselves.”
The CEO admitted that perfecting these AI avatars will be an evolving art form. “I don’t think we know going into this, what is going to be the most engaging and entertaining and trust-building formula for this,” he noted. “So we want to give people tools so that you can experiment with this and see what ends up working well.”
Meta plans to gradually expand the feature to more users over the next few months, aiming for a full launch by August. This follows the AI studio's initial announcement at last year’s developer conference, where businesses were invited to build custom chatbots.
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