Make it yours.
Your patch. Your personality. Your priorities. We shape the voice and content plan around your agency.
BRAND + LOCAL KNOWLEDGEYOUR LOCAL KNOWLEDGE. ALWAYS ON.
Your area.
Your voice.
Always something
to say.
Be the agency people remember, long before they’re ready to move.
Local blogs, social posts and video content, written in your tone of voice, scheduled and published. A busy agency. A brilliantly consistent presence.
From £149/month, excluding VAT. Find your plan
THE LOCAL EDIT01 / CONTENTPROP
MUMBLES, SWANSEAPLACES PEOPLE CALL HOMELocal stories.
Local stories.
Lasting impressions.
Your knowledge, beautifully put into words.
Your voice.Not just more noise.
Illustrative content design · Mumbles Bay
A reason to read.✳A reason to follow.✳A reason to remember you.
THE MARKETING THAT KEEPS MOVING
You sell the homes.
We’ll find the words.
There’s always another valuation, viewing or phone call. ContentProp keeps your marketing moving while you get on with being the local expert.
Give it a rhythm.
A bespoke schedule brings together local stories, selling, buying and letting. Something useful, consistently.
A PLAN WITH PURPOSEKeep showing up.
Content is written, scheduled and published to your blog. Add social and video as your plan grows.
WRITTEN → SCHEDULED → PUBLISHEDONE STORY. MORE WAYS TO TELL IT.
From your patch.
To their feed.
A local story can become a reason to visit your blog, stop scrolling or watch your team explain what makes an area special.
Blog in Base · Social in Pro · Video in Select
Illustrative examples for a coastal agency, not a live generation tool. Your content follows your agreed voice and schedule.
YOUR AGENCY
LOCAL LIVING · BLOG
A little more local. A lot more like home.
The best area guides go beyond a postcode. They help people picture the life they could have there.
A walk along the promenade. A favourite coffee stop. A weekend with the coast on your doorstep. When you’re choosing your next home, the spaces between the houses matter too. Thinking of making a move to Mumbles? Start with what your everyday life needs: the journey to work, the places you’ll spend your Saturdays and the neighbourhood you’d like to come back to. Our local team can help you explore the area and find a home that fits the way you want to live.
An area story that gives readers a reason to stay.
OUT IN THE REAL WORLD
Content that feels
right at home.
Local news belongs alongside property advice. Here’s an existing ContentProp article on Bond Residential’s blog, covering a community fundraising event.
It’s the sort of story that gives an agency something relevant to say beyond its latest listings.
Talk through examples for your agencyCONTENTPROP IN PRACTICE
A CONSISTENT PRESENCE. A CLEAR PLAN.
Start with words.
Grow from there.
Annual billing: pay for 10 months, get 12.
Base
YOUR BLOG, SORTED£149/month
Excluding VAT · Billed monthly
Build your local voice.
- 5 blogs a week
- Local news, selling, letting and buying — a theme a day
- SEO, AIO and GEO optimised
- Bespoke quarterly schedule
- Published straight to your blog
Pro
BLOG + SOCIAL£249/month
Excluding VAT · Billed monthly
Take the conversation further.
Everything in Base, plus:
- Up to 5 social channels updated daily
- Fully bespoke social schedule
- Responses and comments covered
- Complete monthly social media plan
Select
ADD VIDEO£399/month
Excluding VAT · Billed monthly
Bring your content to life.
Everything in Pro, plus:
- 3 videos a week built from your content
- Fully bespoke video schedule
- Content built from your live business data — new instructions, sales agreed, lets agreed and price changes
- Use your AvatarProp avatars in any video
AvatarProp is a separate product, required for your own avatar presenter.
Let’s talk SelectPrices exclude VAT. Setup fees may apply. Website and social connections are agreed during setup. Compare the whole ModelProp family ↗
Will it sound like our agency?
ContentProp is built around your area and tone of voice. We agree the brand voice, themes and bespoke schedule with you during setup, so the content feels like a continuation of your agency.
What gets published, and where?
Base includes five blog articles a week, published straight to your blog. Pro adds daily updates to up to five social channels, a bespoke social schedule, and responses and comments. We confirm your website and channel connections during setup.
Can we agree the topics and schedule?
Yes. Base includes a bespoke quarterly schedule. Pro adds a complete monthly social media plan, and Select adds a bespoke video schedule. Your area, audience and priorities shape the plan.
Do we need AvatarProp?
You can start with Base or Pro without an avatar. Select adds three videos a week and can use your existing AvatarProp avatars. AvatarProp is a separate product, required for your own digital presenter, with its own plan and setup.
Does this guarantee search rankings or enquiries?
No. Content is optimised for search and AI discovery, but rankings, visibility and enquiries depend on many factors. The promise is consistent, relevant content for your agency, not a guaranteed commercial result.
ONE FAMILY. MORE POSSIBILITIES.
Great on its own.
Even better together.
ContentProp handles the words. Its siblings help with the conversations, spaces, faces and films. Start with what your agency needs.
ChatProp
Keep the conversation going on your website.
Explore ChatProp VoicePropGive callers a warm welcome on the telephone.
Explore VoiceProp VirtualPropHelp people see what a space could become.
Explore VirtualProp AvatarPropGive your content a familiar face and voice.
Explore AvatarProp ClipPropTurn property photography into property films.
Explore ClipPropThe six ModelProp products are ChatProp, VoiceProp, VirtualProp, ContentProp, AvatarProp and ClipProp. Discover MyPorta, the separate property search platform ↗
LESS “WE SHOULD POST SOMETHING.”
More worth
talking about.
Let’s build a content plan that sounds like you.
Book your ContentProp demoA free 30-minute conversation with the ModelProp team.