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Our Story

We're a team of proptech professionals who have been serving the industry for nearly 25 years. ModelProp's founders were there as the digital revolution arrived the turn of the millennium, we helped agents through the arrival of mobile and social along the way and now we're harnessing AI to ensure that estate and letting agents can benefit from this latest tech wave too.

We have skills, honed over decades in property technology, that understand your business. We have experience, already, in building and deploying AI into agencies to help them become more successful. And we know how important your reputation is, and feel the same about ours - so you can trust us to be the one team that's not going to try and blind you with pointless jargon.

We're ModelProp - trusted property AI.

Our Team

Mal McCallion


Mal has over twenty years’ history of creating technology products that help estate agents in the UK.

One of the launch team at in 2000, leaving only after its £48m exit in 2005, he then helped to launch Zoopla.

He has since run a successful consultancy for startup/ scaleup proptech businesses, Growtion.

Alex Stewart


Alex has been a strong contributor to the proptech and fintech movements over the last five years.

He has held senior positions at OneDome, helping it transition from the fourth-placed property portal to the fourth-largest mortgage provider in the UK. 


He was also one of the early team at £50m-valued GetAgent.

Jo Hayes


Jo has over two decades of  driving growth, notably at VoucherCodes and Genie Shopping, where she led the expansion from 3 to 1,000+ B2B customers.

Previously, Jo held key roles at Amazon, LOVEFiLM, Primelocation and, consistently demonstrating expertise in market strategy development.

Our Approach

We're committed collaborators. We take time to understand your business and to build products and services around you.

One of the extraordinary benefits of AI is its ability to reflect the values and language of the organisation that it is trained to work within. This creates a significant opportunity for businesses of any shape and size to quickly benefit from cost-savings and process efficiencies that otherwise would take months or years to bear fruit.


Whatever your business challenge, ModelProp can help. Book your free consultation today and understand just how much AI can make the difference for you.

Us in Numbers


Clients’ Income during the Last Quarter


Industry Awards


Business Partners in over 30 Countries


Years of Experience

We’ve Been Covered

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