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  • Writer's pictureSarah Ruivivar

Randy Travis's AI Voice Clone: A New Tune

📸 ModelProp / Midjourney

In a heartwarming turn of events, country music legend Randy Travis, who tragically lost his ability to speak following a stroke in 2013, has released his first recording in over a decade, thanks to artificial intelligence (AI).


In a recent interview with CBS Sunday Morning, Travis, his wife Mary, his longtime producer Kyle Lehning, and Cris Lacy from Warner Music Nashville, shared the fascinating story behind the creation of "Where That Came From". The song was brought to life using an AI clone of Travis's voice, layered over a raw performance by an unknown singer.



 

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Lehning emphasised the emotional significance of this project, stating, "It's not about how it sounds. It's about how it feels." The song's release marks a landmark moment for AI music, a hot topic in the music industry that has seen artists, record labels, and lawmakers wrestling with the need for regulation to protect artists' works and digital likenesses.


AI technology has proven controversial when used without the artist's involvement or permission. However, Travis's AI song could be a game-changer, demonstrating the potential positive impact of AI on the creative process. As Lacy pointed out, "We started with this concept of 'What would AI … look like for us?' And the first thing that came to mind … was we would give Randy Travis his voice back."


Despite the excitement, the release of Travis's AI song raises several questions about copyright, credits, and compensation. As the music industry continues to grapple with the implications of AI, Travis's story may just be the conversation starter needed to pave the way for new guidelines and regulations.



 

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