Claude Design by Anthropic Labs Unveiled
- Sarah Ruivivar
- 1 day ago
- 2 min read
Anthropic Labs has introduced Claude Design, a cutting-edge product that allows users to collaborate with Claude to produce refined visual creations such as designs, prototypes, slides, and more.
Powered by the advanced vision model, Claude Opus 4.7, this tool is available in research preview for Claude Pro, Max, Team, and Enterprise subscribers, with a gradual rollout underway.
Claude Design is designed to expand creative possibilities for both seasoned designers and those without a design background, such as founders, product managers, and marketers. By simply describing their needs, users can have Claude generate an initial version, which can then be refined through conversation, inline comments, direct edits, or custom sliders. Claude can also automatically apply a team’s design system to ensure consistency with company branding.
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Teams have been leveraging Claude Design for various purposes:
Realistic prototypes: Designers can transform static mockups into interactive prototypes for feedback and user testing.
Product wireframes and mockups: Product managers can draft feature flows and collaborate with Claude Code or designers for further refinement.
Design explorations: Designers can quickly explore a wide range of creative directions.
Pitch decks and presentations: Founders and account executives can swiftly develop complete, on-brand decks, ready for export.
Marketing collateral: Marketers can craft landing pages, social media assets, and campaign visuals, with designers adding the finishing touches.
Frontier design: Users can create code-powered prototypes with voice, video, and AI elements.
Claude Design follows a natural creative flow, incorporating a brand’s design system from the start and allowing for fine-grained control and collaboration. Designs can be shared within an organisation, exported in various formats, and seamlessly handed off to Claude Code for implementation.
Claude Design is available to Claude Pro, Max, Team, and Enterprise subscribers, with access included in their plans. Enterprise organisations can enable it through admin settings. To start designing, users can visit claude.ai/design.
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