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  • Mal McCallion

Generative AI hits 'Peak of Inflated Expectations', says Gartner

Updated: Nov 2, 2023

Gartner's 2023 Hype Cycle places generative AI at the peak of inflated expectations amid a surge in products claiming to utilise the technology.

The world of emerging technologies is a rollercoaster ride of hype and hope.

And this year, generative AI has found itself at the 'Peak of Inflated Expectations' on the 2023 Gartner Hype Cycle. This annual report tracks technology maturity and future potential, providing a roadmap for Gartner's clients to navigate the ever-evolving tech landscape.

Generative AI isn't a standalone technology, explains Gartner analyst Arun Chandrasekaran. It's a broad umbrella term that includes everything from foundation and diffusion models to prompt engineering tools. But one thing's for sure - there's a lot of hype around it. "Every vendor is knocking on the door of an enterprise CIO or CTO and saying, 'We’ve got generative AI baked into our product,'" Chandrasekaran tells VentureBeat.

However, this surge in interest isn't without its challenges. Executives are grappling with understanding the level of customisation required and the security and privacy practices of various features. There's also confusion among users and buyers, with some equating generative AI with human-level intelligence or confusing it with other AI techniques.

The primary reason generative AI has hit the peak of the hype cycle, Chandrasekaran suggests, is the sheer number of products claiming to incorporate it. But with vendors claiming enormous productivity numbers and users not seeing the promised benefits, it's easy to see why the technology is at the 'Peak of Inflated Expectations'.

So, what's next for generative AI? The Gartner Hype Cycle predicts a dip into the 'Trough of Disillusionment'. But Chandrasekaran believes it's still too early to tell whether generative AI will slowly move through the peak of inflated expectations or zoom straight to the 'Plateau of Productivity' where mainstream adoption takes off.

One thing's for sure - the world of generative AI is a thrilling ride. So, buckle up and enjoy the journey!

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