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  • Writer's pictureSarah Ruivivar

Decoding the Home-Buying Preferences of the Super-Rich


📸 ModelProp / Midjourney

Ever wondered what the super-rich look for in a new home?


From indoor and outdoor swimming pools to his-and-her bathrooms, staff accommodation, and a plethora of tech-powered gadgets, the wish list is as extensive as it is luxurious. But the specifics? They often depend on the life stage of the wealthy homebuyer.


Families with school-age children tend to seek prestigious locations near top-tier schools. They favour open-plan living spaces (with a separate playroom to keep those toys out of sight, of course!). Security and privacy are paramount, often leading to a preference for private grounds away from prying neighbours.


For the globe-trotting elite who maintain homes on every continent, a large detached property within easy reach of London is desirable. This often includes a separate house for staff. Retirees from this group, on the other hand, seek properties with ample space for staff and private grounds for leisurely walks, prioritising security and comfort.


The kitchen is the heart of the home, even for the super-rich. Those in rural areas often opt for light, open-plan farmhouse kitchens with an Aga or similar range oven. Meanwhile, townhouse buyers lean towards modern, tech-heavy kitchens fitted with the latest high-tech ovens.


Bathrooms with oversized marble tiles and his-and-her dressing rooms adjoining the master bedroom are standard. And let's not forget the tech – voice-operated lighting, smart heating, control pads for sound systems, and air conditioning are all part of the package.


So, who are these high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs)? HMRC defines HNWIs as anyone with assets valued over £10 million. UHNWIs, often referred to as 'the world’s super-rich', have a net worth of US$30 million (£24.5m) or more, including their primary residence.


These individuals often buy off-market, valuing discretion over publicity. Many turn to buying agents to secure access to these 'hidden' homes. With a typical budget of £4million and upwards for their next property, these busy individuals value the expertise of a property negotiator who can act as a confidante and advisor. After all, when buying bricks and mortar, professional advice is just as crucial as when investing in wine, gold, or equities.


So, whether it's a croquet lawn or a state-of-the-art kitchen, with the right support from a search agent, even the most particular buyers are more likely to secure their dream home at the right price.



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