Video of the Week: 'Pulp Fiction' by Higgsfield

This week I've been trialling Higgsfield, a fresh image to video platform whose key marketing wheeze is to allow you to upload two photos and get those characters to play out an iconic movie scene.

As a muppet.

Or Lego figure.

Or anything else you like.

So here's me and co-host of the Property AI Report (go find on your favourite podcast provider like Apple or Spotify!), Matt Goddard, in our best suits as Vincent and Jules from Pulp Fiction.

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Think we look a bit too happy. Also gutted that it didn't add John Travolta's greasy long hair to Matt's pate.

It's fun - and these will continue to spring up following ChatGPT-4o's image generation release a few weeks ago that bolstered OpenAI's coffers by billions. But I'm not sure that this is the use-case - or business model - that's going to beat the likes of Runway (and Sora, which OpenAI itself is busy re-hacking and will undoubtedly relaunch soon.)