Anthropic vs OpenAI: Ad Wars Ignite

The AI arena is heating up as Anthropic and OpenAI go head-to-head in a battle of the bots, with a twist of advertising drama.

Anthropic has launched a cheeky ad campaign, suggesting that OpenAI’s ChatGPT might soon be peppered with targeted ads. Picture this: a chatbot dishing out dating site recommendations for better family communication—oh, the hilarity!

Anthropic’s ads end with a bold claim: “Ads are coming to AI. But not to Claude.” While OpenAI’s ChatGPT isn’t directly named, the message is as clear as a chatbot’s favourite algorithm.

Sam Altman from OpenAI, though amused, isn’t thrilled. He’s quick to clarify that OpenAI’s ad strategy will be transparent and won’t interfere with user experience. Ads will be clearly labelled and won’t affect the answers ChatGPT provides. Plus, users will have the option to turn off personalisation or opt for an ad-free plan.

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Anthropic, founded by ex-OpenAI researchers, is sticking to its guns, keeping Claude ad-free to maintain its role as a thoughtful assistant. They argue that ads in AI chats could feel as out of place as a chatbot at a human party.

While OpenAI believes ads will make AI more accessible, Anthropic is betting that users will prefer an ad-free experience. Will Altman’s ad strategy win over users, or will Anthropic’s ad-free promise steal the show? Only time will tell, but one thing’s for sure: the battle of the chatbots is just getting started!

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Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!

Access from your preferred podcast provider by clicking here

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