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  • Writer's pictureSarah Ruivivar

AI Revolutionises Audio Content Creation

Image Credits: Pocket FM

Lightspeed Ventures-backed Pocket FM has teamed up with voice-cloning experts ElevenLabs to supercharge audio content creation.


This partnership aims to transform text scripts into engaging audio series using cutting-edge AI technology.


Pocket FM, which raised a whopping $103 million in Series D funding, has been trialling ElevenLabs’ tech to convert text into audio. The results? A staggering 30,000 hours of audio series produced in the test phase alone. Now, the company plans to roll out this tool to all creators, expecting to triple its current library of over 100,000 hours of audio content by year-end.


Prateek Dixit, co-founder and CTO of Pocket FM, highlighted the benefits: “We have over 250,000 writers, and this partnership drastically reduces the cost of producing audio content.” With traditional methods, writers could produce about 30 minutes of high-quality audio per day. Thanks to AI, this output can increase tenfold!


 

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ElevenLabs’ co-founder, Mati Staniszewski, added that their tool understands context and infers emotions, making the audio feel natural and engaging. Pocket FM’s sophisticated discovery algorithm will also suggest the best voices for different genres based on user engagement.


While AI’s promise is exciting, concerns loom over the quality of content and the impact on voiceover artists. India’s Association of Voiceover Artists (AVA) has voiced fears about AI taking over jobs, emphasising the need for regulations to protect livelihoods.


Despite these concerns, Pocket FM reports that engagement with AI-generated content is on par with human-produced audio. As the technology evolves, it’s clear that AI is set to revolutionise the audio content landscape, offering new opportunities and challenges alike.



 

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