YouTube is stepping up its game to protect creators from the rising threat of AI copycats.
The platform is rolling out new tools designed to give creators more control over content that mimics their voices or likenesses using generative AI. This move aims to safeguard creators while promoting responsible AI development.
The first tool, dubbed "synthetic-singing identification technology," will help artists and creators detect and manage YouTube content that simulates their singing voices using AI. This tool integrates with YouTube's existing Content ID system and is set to undergo pilot testing next year. This initiative follows YouTube's promise to music labels to combat AI clones of musicians, a growing concern as generative AI tools become more advanced and accessible.
In an open letter, over 200 artists, including Billie Eilish and Katy Perry, expressed their fears about unauthorized AI-generated mimicry, calling it an "assault on human creativity." YouTube's new tool aims to address these concerns by providing a robust mechanism to identify and manage AI-generated content.
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Additionally, YouTube is developing a separate tool to identify facial deepfakes of creators, actors, musicians, and athletes. Although still in active development, this tool represents a significant step towards protecting the identities of public figures on the platform.
YouTube is also cracking down on companies scraping the platform to build AI tools. The platform has reiterated that unauthorized access to creator content violates its Terms of Service. Despite this, companies like OpenAI and Nvidia have been known to train their AI systems on scraped YouTube videos. To combat this, YouTube is investing in scraping detection systems and blocking unauthorized scrapers.
"As AI evolves, we believe it should enhance human creativity, not replace it," YouTube stated. The platform is committed to working with partners to ensure AI advancements amplify creators' voices. YouTube is also developing ways to give creators more control over how third-party AI companies use their content, with further details to be shared later this year.
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