Firefox Empowers Users to Block AI Features
- Sarah Ruivivar
- 2 days ago
- 2 min read
Mozilla is rolling out a game-changing update that lets you decide how much AI you want in your browser.
Starting with Firefox 148 on February 24, users can block all or specific generative AI features, giving you the power to tailor your browsing experience just the way you like it.
In the new AI controls section within Firefox settings, you can flick the "Block AI enhancements" switch to keep your browser AI-free. No more pop-ups or nudges to try AI features unless you want them! Prefer to pick and choose? You can manage individual features like translations, AI-enhanced tab grouping, and even Firefox’s AI chatbot.
Mozilla's commitment to choice stems from listening to its community. Some users crave AI tools, while others prefer a more traditional browsing experience. This update ensures everyone gets what they want.
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With Anthony Enzor-DeMeo at the helm as CEO, Mozilla is embracing AI but insists it should always be optional. Enzor-DeMeo champions transparency, ensuring users understand the benefits and workings of AI features.
As the browser market heats up with new competitors like Perplexity and OpenAI, Mozilla is stepping up its game. It's not just about adding AI features but making them transparent and trustworthy. Mozilla is investing $1.4 billion to support tech initiatives that promote AI transparency and challenge the rapid growth of giants like OpenAI.
So, whether you're an AI enthusiast or a purist at heart, Firefox's latest update is all about giving you the freedom to choose. Happy browsing!
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