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  • Writer's pictureSarah Ruivivar

Volkswagen's AI Lab: A Leap Towards Futuristic Auto Tech

Image credits: Julian Hochgesang / Unsplash

Volkswagen, the German automotive giant, is gearing up to embrace the future of technology with its new "artificial intelligence lab".


The company is reportedly in talks with various tech firms to initiate a partnership focused on the development of AI-based products and features.


The lab aims to foster innovative product ideas through collaborations with tech companies across Europe, North America, and China. The focus will be on developing early-stage prototypes in areas like voice recognition, AI-optimised charging cycles, and predictive maintenance services.


While the lab isn't based within Volkswagen’s software unit, Cariad, any promising prototypes will be passed onto its brands. This move by Volkswagen is a testament to the growing influence of AI in the automotive sector.


Steven Silver, from Publicis Sapient and Publicis Groupe, emphasised the potential impact of AI on the mobility industry and the importance of embracing AI experimentation. He highlighted two areas where AI can enhance customer experience: predictive maintenance and in-vehicle personalisation, and simplifying the car shopping process.


Volkswagen's AI lab is another step in the company's journey with AI, following their recent integration of OpenAI’s ChatGPT into their IDA voice assistant. This exciting venture is a clear indication of Volkswagen's commitment to staying at the forefront of automotive technology.



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