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Vocal Image: AI Revolution in Communication

  • Writer: Sarah Ruivivar
    Sarah Ruivivar
  • Sep 10, 2025
  • 2 min read

In a world where clear communication is key, Estonia-based Vocal Image is making waves with its AI-powered app designed to help people improve their voice and communication skills.


With a whopping 4 million downloads and 160,000 active users, this startup is on a mission to transform how we express ourselves.


CEO Nick Lahoika, who faced bullying for unclear diction in his school days, is the embodiment of this mission. Inspired by vocal coach Maryna “Rusia” Shukiurava, Lahoika realised that voice and communication are skills that can be honed. Together, they launched a YouTube channel that eventually evolved into Vocal Image, offering a subscription-based app as an affordable alternative to traditional coaching.


The app features an interactive library filled with tongue twisters, breathing exercises, and gesture advice. With the help of co-founder and CTO Mikalai Karaliou, Vocal Image leverages AI to provide automated feedback and personalised tips, focusing on work-related goals like enhancing professional skills and boosting self-confidence.


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Originally from Belarus, the founders relocated to Estonia following political unrest in their home country. This move proved advantageous, with Vocal Image joining the local accelerator Startup Wise Guys and achieving rapid growth. The startup now boasts $12 million in annual recurring revenue and 50,000 paid users.


As competition heats up, Vocal Image stands out with its GDPR-compliant AI and a vast collection of real-voice samples, thanks to its Voice Rating feature. With plans to expand its development team and add more language localisations, Vocal Image is poised to continue its success story, helping people communicate with confidence!


Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!

Access from your preferred podcast provider by clicking here



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