Video of the Week: Summer Tour by Seedance 2.0
- Mal McCallion
- 7 hours ago
- 2 min read
To be fair this is more a combination of Claude Design and Seedance 2.0 - both of which are phenomenal.
The task was to create 40 videos covering 40 locations - which, as you will see, is the Tour of the country that I'm embarking on from 01 June.
Each video needed to tongue-in-cheekily reflect something of the character of the place - a Beatles nod in Liverpool, drag artists in Brighton, bagpipers in Edinburgh. There needed to be a common theme - why not adopt something of the 'Richard Ashcroft storming through a street in The Verve's Bittersweet Symphony with things happening all around him that he blithely ignores' vibe? - and the pay-off at the end has to be the same, with a clear Call To Action (CTA).
Claude Design gave me an amazing interactive app that I could circuit through each of the 40 and paste it into Seedance (via HeyGen). About 40% of the time it was a one-shot result. For the rest I had to regenerate it (those familiar with AI video will have gotten used to this!) but the effort was still an unbelievably tiny amount compared with ... well me getting out onto the streets of 40 locations around the country and trying to get other actors and props to do everything I wanted in there!
Common failures were location pronunciation ('Truro' became 'True-Ro', Wrexham because 'Rex-hmm') and AI Mal walking through glass doors at the end of the shot (having lost half a finger when I was eleven years old in a fight with a door, I find AI me's battles in this area highly relatable).
And this is what we got in the end - a sample of the 40 (you'll have to keep an eye out for all the others - or come along to the events and see what and how we've done them for yourselves!)
They're not perfect - but they're amazing in terms of what is possible right now. In a month's time, when I'm in the midst of the Tour (Glasgow and Edinburgh on 24th June!) this technology will have moved on again. The point of the Tour is to bring hands-on experience and training to help you - whatever your current familiarity with all these tools - to win market share, cut costs and increase revenue using AI.
As I find myself saying a lot - this is a bad as AI is ever going to be at doing this. Already it's changing how businesses, including ours, work. It should be changing yours. Come and join me to find out how it can.
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