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  • Writer's pictureSarah Ruivivar

Unleashing Creativity: YouTube's New AI-Driven Features

Updated: Oct 29, 2023

Get ready to let your imagination run wild!

YouTube is taking a giant leap into the future of content creation, unveiling a suite of innovative products and features designed to empower anyone to create on YouTube.

YouTube has always been a platform where creators, regardless of their background or experience, have pushed the boundaries of creative expression. The launch of YouTube Shorts in 2020 was a game-changer, becoming a hub for sharing spontaneous ideas and inspiration. With over 70 billion daily views from more than 2 billion signed-in users every month, Shorts has been a resounding success.

Now, YouTube is taking things up a notch. Later this year, they'll begin testing Dream Screen, a feature that lets you create AI-generated video or image backgrounds for your Shorts by simply typing an idea into a prompt. Want to film in outer space or an enchanted forest? Dream Screen makes it possible!

But that's not all. YouTube is also launching a new mobile app called YouTube Create. Designed to simplify the video production process, YouTube Create offers a range of editing tools, including precision editing and trimming, automatic captioning, voiceover capabilities, and access to a library of filters, effects, transitions, and royalty-free music. This means creators can focus more on their creative vision and less on the technicalities of video production.

To help creators brainstorm and reach new audiences, YouTube is also introducing AI-powered insights. These insights, personalised for each channel, will be based on what audiences are already watching on YouTube. Additionally, creators will soon be able to find the perfect soundtrack for their videos with assistive search in Creator Music, and dub their content into multiple languages with the AI-powered dubbing tool, Aloud.

The future of creation on YouTube is looking brighter than ever. With these AI-powered tools, creators can transform their dreams into reality. So, get set to see some truly mind-blowing content Made on YouTube!

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