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  • Writer's pictureSarah Ruivivar

TikTok Ads to Feature AI Avatars

Image credits: Eyestetix Studio / Unsplash

TikTok is stepping up its game with some snazzy new generative AI tools designed to help businesses and content creators grow their global audiences.


Say hello to customizable digital avatars and language dubbing features!


These tools are part of the Symphony generative AI ad suite that TikTok unveiled last month, and they promise to break down language barriers in marketing, adding a human touch where real models or presenters might not be feasible.


First up, we have Symphony Digital Avatars, available in two flavours: stock or custom. Stock avatars are based on paid actors from a diverse range of backgrounds, nationalities, and languages, making them perfect for commercial use. Custom avatars, on the other hand, are crafted to resemble a specific creator or brand spokesperson and can speak multiple languages. This means you can reach foreign audiences while keeping that familiar face front and centre. And don’t worry, videos using these avatars will be marked with an “AI-generated” label to keep things transparent.


 

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The magic doesn’t stop there. Symphony AI Dubbing is a global translation tool that lets creators and marketers dub their content into over 10 languages and dialects, including French, Spanish, Portuguese, German, and Korean. This nifty tool automatically detects the language spoken in videos, transcribes, translates, and produces a dubbed version in the language of your choice.


There’s already a trend of creators maintaining their identities while branching into other language markets. Take MrBeast, for example, who uses YouTube’s multi-language audio track support to dub his videos. FKA Twigs also recently revealed a multilingual “deepfake” version of herself to promote her work globally.


We’ve reached out to TikTok for details on the pricing structure for these new AI marketing tools, but we’re still waiting to hear back. Stay tuned, and keep your eyes peeled for these exciting new features!



 

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