Imagine pulling up to a Taco Bell drive-thru and having your order taken by an AI.
Well, that’s not just a futuristic fantasy—it’s happening now! Taco Bell’s parent company, Yum! Brands, is rolling out its “Voice AI” technology to hundreds of stores in the US by the end of 2024.
Yum! Brands has been testing this innovative tech at over 100 Taco Bell locations for the past two years, and the results are promising enough to expand the rollout. The AI is designed to ease the workload of staff, improve order accuracy, and reduce wait times, all while boosting profitability for Taco Bell and its franchisees.
But it’s not just Taco Bell that’s dabbling in AI. The fast food industry as a whole is experimenting with AI technology, albeit with mixed results. Wendy’s has seen success with its AI trials, while McDonald’s has recently scaled back its plans. Despite these varied outcomes, Yum! Brands is optimistic about the potential benefits.
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With more than 7,400 Taco Bell stores in the US, this initial rollout is still relatively small. However, it marks a significant step towards integrating AI into everyday customer service. And it’s not just Taco Bell; Yum! Brands is also bringing Voice AI to five KFC restaurants in Australia.
So, the next time you’re craving a Chalupa or a Crunchwrap Supreme, don’t be surprised if a friendly AI voice takes your order. It’s all part of a grand plan to make your fast food experience quicker, more accurate, and ultimately more satisfying. Welcome to the future of drive-thru dining!
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