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  • Mal McCallion Unveils AI Tool for Unique Property Descriptions

Updated: Dec 11, 2023

Say hello to a revolution in property descriptions!, the renowned agency software and CRM provider, has unveiled a new artificial intelligence (AI) tool designed to help users whip up unique property descriptions.

Dubbed 'Street AI', this tool is powered by artificial intelligence that has been trained using agent-specific content. This means it's well-versed in the kind of content that agency customers find most engaging.

The best part? This update comes as standard for all customers, making the task of crafting unique property descriptions and emails quicker and simpler than ever before.

Here's how it works. Agents simply input key features, such as the number of bedrooms, property type, and any unique details, and Street AI takes over, creating a bespoke property description. If the first draft isn't quite to the agents' taste, they can refine it using prompts, modify it manually or regenerate it entirely.

But that's not all. Street AI also offers the ability to generate email responses with just a click, using simple prompts. These responses can be written in the most frequently used tones of voice, freeing agents from the burden of writing individual emails for each client.

Heather Staff, co-founder at, said: “Agents are spending countless hours writing unique property descriptions and sending hundreds of emails every day, when their attention could be much better placed elsewhere in the business."

"Street AI is fine-tuned for the estate agency sector and removes much of the long-winded administration work, while still providing the ability to personalise the details to match individual requirements and preferences."

So, whether it's relaying offer success to a sales applicant, emailing a contractor about a job, or letting a vendor know how a viewing went, Street AI can do it all. This gives agents more time to focus on what they do best – selling properties.

In an industry that's constantly evolving, adopting the latest technology is crucial. With Street AI, estate agents can stay at the top of their game, saving time and enhancing productivity.

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