Social Media Overrun: Bots or Humans?

Sam Altman, CEO of OpenAI, recently took to X (formerly Twitter) to share a curious observation: social media is starting to feel a bit like a sci-fi movie, where bots and humans are indistinguishable.

While browsing the r/ClaudeCode subreddit, Altman noticed a flood of posts praising OpenAI’s Codex, sparking his curiosity about whether these were penned by real people or bots.

Altman mused that the digital landscape has shifted dramatically. With real users adopting AI-like language quirks and social platforms optimising for engagement, it’s becoming increasingly tricky to tell who’s who. The hype cycle, with its dramatic swings of “it’s so over/we’re so back,” only adds to the confusion. Throw in a dash of astroturfing from other companies, and you’ve got a recipe for a very peculiar online experience.

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He summed it up by noting that AI-related spaces on Twitter and Reddit now feel eerily artificial compared to a couple of years ago. And he’s not alone in this observation. According to Imperva, over half of all online traffic in 2024 was generated by non-humans, predominantly AI. X’s bot Grok also estimates that there are hundreds of millions of bots on the platform.

As we navigate this bot-filled world, it’s clear that the lines between human and AI interactions are blurring. Whether you’re a fan or a sceptic, the digital realm is undeniably evolving, and we’re all along for the ride!

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