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Social Media Ads Boost Estate Agents' Success

  • Writer: Sarah Ruivivar
    Sarah Ruivivar
  • May 12
  • 2 min read
Image: Unsplash
Image: Unsplash

A fresh survey reveals that social media advertising is not just working wonders for UK lettings and estate agents but is actually smashing expectations.


With a whopping £449,794 spent across 186 property campaigns, Facebook and Instagram are the dynamic duo driving leads, boosting visibility, and winning more instructions.


The numbers are in, and they’re impressive! The average click-through rate (CTR) for property ads is a dazzling 7.4%, with the crème de la crème of campaigns hitting a stellar 12.12% among the 55–64 age group. This demographic, often eyeing downsizing or retirement, is clicking away like there’s no tomorrow. Ladies, take a bow! Female audiences are leading the charge with CTRs of 11.39% compared to the gents at 8.99%. Clearly, targeted messaging is the secret sauce here.


Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!

Access from your preferred podcast provider by clicking here


And let’s talk about cost efficiency! The average cost per click (CPC) on Facebook is a mere £0.06. Mark Hinkins from Rex Software calls digital advertising a must-have in any estate agency's toolkit, citing its cost-effectiveness and consistency in generating leads. Meanwhile, Steph Rady from The ValPal Network highlights social media's prowess in delivering high-quality leads at a fraction of the cost of traditional channels.


With precision targeting, agents can reach the right audiences swiftly, making social media an indispensable part of modern marketing strategies. Fun fact: one in five Facebook vendor leads go on to instruct an agent. Now, if that doesn’t speak volumes about the quality and intent of these prospects, what does? So, agents, get your social game on and watch those leads roll in!


Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!

Access from your preferred podcast provider by clicking here



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