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Shopify's AI Agents: Retail's New Frontier

  • Writer: Sarah Ruivivar
    Sarah Ruivivar
  • Mar 26
  • 2 min read
Image: Unsplash
Image: Unsplash

Shopify is gearing up for a retail revolution, with AI shopping agents set to transform the e-commerce landscape.


According to Shopify's president, Harley Finkelstein, these agentic applications will act as personal shoppers, enhancing the online shopping experience by tailoring it to individual preferences.


Currently, only 18% of U.S. retail purchases are made online, but Finkelstein believes agentic shopping can change that. By offering a more personalised shopping experience, AI agents can effectively discover, compare, and purchase products for consumers, providing context that traditional search engines lack.


Imagine searching for athletic shoes and your AI agent, knowing your love for On running shoes, prioritises those options over mass retailers. While current search engines already personalise to some extent, agentic shopping promises to take this to a whole new level by deeply understanding individual preferences.


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Finkelstein highlights that these AI agents won't be influenced by commissions, making them more authentic personal shoppers. This could be a game-changer for merchants on Shopify who struggle with product visibility, as AI agents could help surface new brands to potential customers.


In essence, agentic shopping is poised to become a crucial component in the retail ecosystem, creating opportunities not just for big players but also for smaller merchants. Shopify is buzzing with excitement about this new era of commerce, anticipating a wealth of opportunities and growth for all merchants involved. Get ready, because the future of shopping is about to get a whole lot smarter!


Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!

Access from your preferred podcast provider by clicking here



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