Reddit's AI Shopping Search: A Game Changer
- Sarah Ruivivar
- 1 day ago
- 2 min read
Reddit is diving into the e-commerce pool with its brand-new AI search feature, set to revolutionise how users shop.
Announced on Thursday, this nifty tool is being tested with a select group of U.S. users. It promises to match community recommendations with products from Reddit’s shopping and advertising partners.
Imagine searching for "best noise-cancelling headphones" and being greeted by a snazzy product carousel, complete with prices, images, and handy where-to-buy links. It’s like having a personal shopper who knows all the best deals! This feature pulls top product mentions directly from user discussions, ensuring that community vibes remain at the heart of the experience.
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Reddit's move into AI-driven shopping isn’t just about keeping up with the TikToks and Instagrams of the world. It’s also about tapping into a potential goldmine. CEO Steve Huffman highlighted that the AI search engine could be a major revenue driver. With weekly active search users skyrocketing from 60 million to 80 million in the past year, and the AI-powered Reddit Answers feature seeing a 15-fold increase, the platform is clearly onto something big.
This test is just the beginning. As Reddit refines this feature, it’s poised to make shopping a community-centric, seamless experience. So, whether you’re hunting for electronic gift ideas or the latest tech gadgets, Reddit’s got your back with a sprinkle of AI magic!
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