Property Sales Struggle in South East UK
- Sarah Ruivivar
- May 15
- 2 min read
If you're navigating the UK's real estate waters, here's a heads-up: the South East is currently the trickiest region for selling homes.
According to data from TwentyCi, covering April 2024 to March 2025, this leafy region, once a buyer's paradise, is now a seller's conundrum.
So, what's the scoop? Properties in the South East are fetching just 95.6% of their original asking prices, below the national average of 97%. Only half of the homes listed actually sell, compared to 55% across the UK. And brace yourselves—41% of listings in the South East undergo at least one price reduction, with a fall-through rate of 26.5%.
Despite these hurdles, homes in the South East are selling slightly faster than the national average—78 days versus 84. Yet, the region's overall sales growth is lagging behind other parts of England.
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Meanwhile, Scotland is basking in the property-selling spotlight. With homes selling in just 49 days on average and achieving 105.4% of the asking price, the Scots are showing the rest of the UK how it's done. Their secret? The 'offers over' system and robust legal processes that keep fall-throughs at a mere 13%.
Colin Bradshaw, CEO of TwentyCi, notes that while the South East remains desirable, high mortgage rates and affordability pressures are putting the brakes on sales. Despite a slight dip in average asking prices, demand is active, though growth is slower compared to other regions.
So, if you're selling in the South East, buckle up and prepare for a bumpy ride. But remember, every challenge is just an opportunity in disguise!
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Access from your preferred podcast provider by clicking here
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