Netflix's New AI Search: Mood-Based Magic!
- Sarah Ruivivar
- Apr 24
- 1 min read
Netflix is spicing up your binge-watching sessions with a brand-new OpenAI-powered search feature!
Imagine finding the perfect show based on your mood—whether you're feeling adventurous, nostalgic, or just in need of a good laugh. According to Bloomberg, this innovative search engine allows users to go beyond the usual genres or actor names, diving deep into personalised recommendations.
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Currently, this feature is being tested in Australia and New Zealand on iOS, with plans to roll it out in the US soon. Netflix spokesperson MoMo Zhou confirmed the news, stating that the company is in a "learn and listen" phase, gathering feedback from early users.
Netflix has a rich history of leveraging AI and machine learning to enhance user experiences. As co-CEO Greg Peters mentioned in an interview, Netflix aims to harness technical innovations to serve both creators and viewers better.
So, get ready to let your mood guide your next Netflix adventure!
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Access from your preferred podcast provider by clicking here
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