Netflix Embraces AI: Lights, Camera, Innovation!
- Sarah Ruivivar
- Jul 24
- 2 min read
Roll out the red carpet for AI, as Netflix is giving it a starring role in its productions!
The streaming giant is harnessing the power of generative AI to revolutionise how films and shows are made, starting with the Argentine series "El Eternauta." Co-CEO Ted Sarandos revealed that AI was used to create a dramatic building collapse scene, achieving the feat ten times faster and cheaper than traditional methods. Talk about a blockbuster move!
But the AI magic doesn’t stop there! Netflix is also using these tech wonders to enhance personalisation, search, and even ads. Co-CEO Greg Peters mentioned that interactive ads are on the horizon, promising a more engaging experience for viewers. Earlier this year, Netflix introduced AI-powered search, making it easier for users to find their next binge-worthy show.
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The impact of AI is already visible in production, with creators benefiting from advanced tools for pre-visualisation and shot-planning. Visual effects that were once exclusive to big-budget films are now accessible to all, thanks to AI. Imagine de-aging without breaking the bank!
With a whopping $11.08 billion in revenue for the second quarter and over 95 billion hours of content watched in the first half of 2025, Netflix is riding high on its AI-powered success. Non-English titles are also making waves, accounting for a third of all views. So, grab your popcorn and get ready for a future where AI and creativity go hand in hand, making your Netflix nights even more spectacular!
Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!
Access from your preferred podcast provider by clicking here
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