MyPorta launches in Beta today – and we could not be more excited about what that means for property discovery, for consumers and for the agents that serve them.
We’ve spent over 25 years watching supposed innovations slowly train the public to behave like robots. Bedrooms. Price range. Radius. Tick. Tick. Tick. Then the inevitable doom-scroll through 34 “similar” results that are only similar in the sense that they are, technically, buildings.
That portal experience wasn’t designed because it’s the best way to find a home. It was designed because it’s the easiest (and highest-margin!) way to sort and filter a database.
Now, with MyPorta, you can search based on lifestyle. As those that came to our meetings know, we set out on a strategy of an early-stage launch – we could have spent an awfully long time, as Founders, chatting behind closed doors about what people want and delaying because it’s not ‘perfect enough’.
That’s not what we’re here to do. We’re a team working fast on your behalf to create something that’s right for your business, right for your clients, right for you. The core mission remains front-and-centre of everything that we do:
Allow consumers to find their dream homes using conversational, voice search
Give them access to 100% of discoverable properties out there, for sale or to rent
Never charge agents to list, giving them back control of their portal budgets
We’re building in public, as we believe that is the best way to create the portal that everyone believes in, everyone owns. The idea is not to enforce our way of serving you and your customers – but for you to be able (should you wish!) to influence what it is that MyPorta will end up being for you and them.
You’ll see that our experience and ethics have shaped where we are today. We hope that you like what’s there already and share our excitement at what’s to come. You can get in touch with us at hi@myporta.ai and chat with us about anything to do with the project, any time. We hope you do – it’d be great to hear from you.
Portals have been enforced on agents from on high over the last twenty-five years, with features that are basically copycats of what has come before. Our way is different. We believe that, in the age of AI, +trust+ is the most important feature of any business. It’s what will set you, us and everyone else apart from those cynically in it to recreate an AI Rightmove – those who are eyeing their own 70% margin from agents in the next ten years.
We’re here and we want to work with you and the entire industry to build out the portal that you’ve dreamt of yourself, the one that you’ll use – as well as the one that you can’t wait to recommend.
Looking forward to MyPorta being part of your journey in the weeks, months and years ahead. And thanks, in advance, for the help and support you provide.
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