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  • Writer's pictureSarah Ruivivar

Microsoft's Bing Deep Search: A New Era of Insights

Image credits: MSPoweruser

After a brief intermission, Microsoft is back in the spotlight with the re-introduction of its Bing Deep Search. The tech giant has supercharged this feature with the mighty GPT-4 language model, promising users a more insightful and comprehensive search experience compared to the previous GPT-3.5.


What's the magic behind it? Deep Search is an additional layer atop Bing's existing search engine. It harmoniously blends Bing's extensive search index and ranking system with the advanced capabilities of GPT-4. This AI-powered model refines search queries into a more detailed depiction of the user's intent. The result? A treasure trove of relevant information that traditional searches may overlook.


By utilising various "querying techniques", Deep Search delves into different aspects of the expanded query. This exploration could lead to a wider and richer set of results, offering users a well-rounded understanding of their search topic.


But that's not all. Microsoft has also tackled previous caching issues head-on. The relaunch boasts enhanced stability, leading to a noticeable improvement in performance. This upgrade has been well-received by users, marking a successful step forward for Microsoft.


In the spirit of transparency, Microsoft's Copilot now informs users upfront about the 30-second processing time for GPT-4 powered results. This move aligns with Microsoft's previous commitment to provide a transparent user experience.


The initial test launch of Deep Search received mixed reviews, primarily due to performance issues. However, Microsoft acknowledged the unanticipated popularity of the feature and has since made significant improvements. With this relaunch, Microsoft is once again demonstrating its commitment to innovation and user satisfaction.



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