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  • Writer's pictureSarah Ruivivar

Meta's Generative AI Plans for Metaverse Games

Image Credits: Darrell Etherington

Meta is gearing up to inject a fresh dose of generative AI into its metaverse gaming strategy, targeting VR, AR, and mixed reality games.


This move aims to breathe new life into its metaverse ambitions.


A job listing reveals Meta's quest to research and prototype “new consumer experiences” driven by generative AI. Imagine games that evolve every time you play them, offering non-deterministic paths and endless possibilities. Meta also plans to collaborate with third-party creators to develop AI-powered tools that streamline game development.


The primary focus will be on Horizon, Meta’s suite of metaverse games and creation tools. However, the initiative might extend to other platforms like smartphones and PCs.


 

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“This is a nascent area but has the potential to create new experiences that are not even possible to exist today,” the job listing states. The innovation here could revolutionise the gaming ecosystem by boosting efficiency and content creation.


Despite Meta's Reality Labs selling millions of Quest units, attracting users to its Horizon platform has been challenging. The company has pivoted its strategy, allowing third-party headset manufacturers to license Quest’s software features and ramping up investments in metaverse game projects. This shift reportedly stems from CEO Mark Zuckerberg’s growing interest in gaming for Quest headsets.


Meta has previously shown interest in generative AI for metaverse experiences. In 2022, Zuckerberg unveiled Builder Bot, a prototype that allowed users to create virtual worlds using voice prompts. Meta CTO Andrew Bosworth has also highlighted generative AI tools as a game-changer for content creation.


Generative AI is already making waves in game development, with companies like Disney-backed Inworld using it for dynamic game dialogues. However, some game creators are concerned about the impact on their livelihoods.


Meta plans to invest billions in generative AI, forming a new team focused on AI products like characters and ads. While Zuckerberg cautions that it will take years to monetise these investments, the potential for innovation is immense.



 

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