Meta is rolling out some high-tech wizardry to tackle those pesky celeb-bait scams that have been buzzing around like unwanted houseflies.
Yes, we're talking facial recognition, but not the kind that just unlocks your phone. This time, it's here to save the day by spotting scam ads featuring your favourite celebrities!
Monika Bickert, Meta's VP of content policy, spilled the beans in a blog post, explaining how they're using facial recognition as a secret weapon against scammy ads. Imagine a digital bouncer, checking if that ad with a celebrity's face is legit or just another scam trying to swipe your info. If it’s a scam, Meta blocks it faster than you can say "deepfake."
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But wait, there’s more! Meta is also testing facial recognition for account recovery. Picture this: you’re locked out of your account, and instead of rummaging for your ID, you just snap a quick video selfie. Voilà, you're back in business!
Now, before you whip out your sceptical eyebrows, Meta assures us that all facial data is deleted post-verification. They’re not storing your mugshot for a rainy day, promise!
However, if you're in the UK or EU, hold your horses. These tests aren’t happening there just yet, thanks to those robust data protection laws. But Meta is chatting with regulators, so who knows what the future holds?
In the meantime, let’s see if this tech can outsmart the scammers and keep our digital spaces a little safer.
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