Meta's AI Detects Under-13 Users Cleverly

Meta is stepping up its game with a new AI system designed to sniff out under-13 users on Instagram and Facebook.

But don't worry, this isn't facial recognition—it’s more like a digital detective looking for clues like height and bone structure to estimate age.

Meta’s AI doesn’t stop at photos. It’s diving deep into user profiles, analysing text, interactions, and even birthday party pics to catch those cheeky underage users. If it spots a youngling, the account gets deactivated until proof of age is provided. Talk about a high-tech babysitter!

Currently, this visual analysis is only available in select countries, but Meta plans to roll it out further. This move is part of a decade-long effort to create safe, age-appropriate experiences for teens, including features like Teen Accounts with built-in protections.

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However, kids are getting crafty, with 46% admitting they can easily bypass age checks. From fake birthdays to borrowing IDs, they’re giving Meta a run for its money. Meanwhile, the European Commission has flagged Meta for not enforcing the 13+ rule effectively.

Meta believes a collaborative approach is key, suggesting legislation should require app stores to verify ages. Until then, Meta’s AI will keep scanning away, ensuring a safer digital playground for all. So, next time you’re scrolling through Instagram, remember—Meta’s AI is watching, and it’s got your back!

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Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!

Access from your preferred podcast provider by clicking here

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