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  • Writer's pictureSarah Ruivivar

Meta Adds AI to WhatsApp Business

Image Credits: WhatsApp

Meta has just given WhatsApp Business a major AI-powered upgrade!


Announced at the Meta Conversations conference in Brazil, Mark Zuckerberg revealed new tools designed to supercharge business-customer interactions.


Imagine this: AI creating click-to-WhatsApp ads and generating instant responses to frequent customer queries. Meta's vision? Not just a single AI assistant, but a whole suite of AIs tailored for various business needs. Whether it's support or commerce, businesses can now quickly deploy an AI agent to handle customer conversations.


WhatsApp Business users can now leverage AI to create Facebook and Instagram ads that spark WhatsApp chats. Plus, AI-powered customer support is in the works, currently being tested with select merchants in India and Singapore, with Brazil next on the list. These AI responses will be clearly marked, so customers know they’re chatting with a bot, not a human.


 

Want to learn more about AI's impact on the world in general and property in particular? Join us on our next Webinar! Click here to register

 

But that’s not all! AI will also help businesses send targeted messages to specific customer groups, making communication more personalised and effective. Meta’s Ads Manager will even suggest the best audiences for these messages.


Partners like RelianceJio’s Inerakt and Shopify-backed Wati already offer similar tools, but Meta’s new features come at no extra cost. This is a game-changer for merchants who want to avoid additional expenses.


A joint report by Meta and Bain & Co. highlights the massive potential for AI-powered conversational commerce, especially in markets like India. These tools can make consumer interactions more dynamic, intuitive, and in local languages.


By offering these AI tools for free, Meta aims to boost the volume of business-customer conversations on WhatsApp, driving revenue through increased engagement. Exciting times ahead for businesses looking to enhance their customer service with cutting-edge AI!



 

Want to learn more about AI's impact on the world in general and property in particular? Join us on our next Webinar! Click here to register

 


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