Marketing Beyond Portals: The Secret Sauce
- Sarah Ruivivar
- 3 days ago
- 2 min read
Let’s dive into the latest buzz from the estate agent world—marketing beyond portals is the golden ticket to growth!
According to the new Voice of the Agent report, high-performing agents are splashing out nearly twice as much on non-portal marketing compared to their peers. That’s right, while the average agent spends 6.8% of their income on marketing outside portals, growth-focused agents are investing a whopping 11.9%!
What’s the magic behind this extra spend? Well, it seems that a proactive marketing strategy is the secret sauce for success. Nearly 30% of agents admitted to spending zilch on non-portal marketing, while those on the growth train are all about that steady investment, ranging from 6% to 20% of their income.
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Now, don’t get us wrong—portals are still a big deal for snagging active buyers and tenants. But here’s the kicker: property isn’t always top of mind for consumers. By investing in marketing beyond portals, savvy agents keep their brand visible long before sellers and landlords even think about making a move.
Simon Leadbetter, the mastermind behind The Voice of the Agent, sums it up perfectly: “Portals grow brands and generate leads, but the real winners are those who consistently invest beyond them.”
So, if you’re looking to ride the growth wave, it might be time to rethink your marketing strategy. After all, why settle for being a small fish in a big portal pond when you can make a splash across the entire ocean? Happy marketing!
Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!
Access from your preferred podcast provider by clicking here
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