Instagram's AI: Catching Teen Pretenders

Instagram is stepping up its game with a fresh dose of AI magic to ensure the kiddos aren’t fibbing about their age.

Meta, Instagram's parent company, is rolling out a test to sniff out those cheeky teens pretending to be adults on the app.

So, what’s the scoop? Instagram will now use AI to proactively spot accounts that might belong to teens, even if they've sneakily entered a dodgy birthdate. If caught, these accounts will morph into teen accounts, which come with extra safety features. Think of it as a digital curfew with a sprinkle of parental wisdom!

Teen accounts are private by default, limiting who can slide into their DMs, and keeping sensitive content at bay. Plus, Instagram will nudge teens to take a break if they’re scrolling for over an hour and activate a “sleep mode” that mutes notifications from 10 p.m. to 7 a.m. Sweet dreams, indeed!

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Meta's AI is trained to spot age clues based on the content users interact with and their profile info. This move comes as social media giants face mounting pressure to safeguard young users’ mental health. Meanwhile, states are hustling to pass age verification laws, though they’re hitting some legal speed bumps.

Meta suggests app stores should shoulder the age-verification burden, amid critiques that platforms aren’t doing enough to protect the little ones. Instagram is also giving parents a helping hand with tips on chatting with their teens about the importance of age honesty online.

So, there you have it! Instagram’s AI is on the case, making the digital world a safer playground for everyone.

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Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!

Access from your preferred podcast provider by clicking here

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