Lights, camera, AI action! IMAX is stepping into the future by partnering with Dubai-based Camb.ai to expand its original content's global reach.
With the demand for non-English content skyrocketing, even in English-speaking markets, IMAX is embracing AI-powered localization to captivate audiences worldwide.
The entertainment industry is booming, with a 5% growth to a whopping $2.8 trillion in 2023, according to PwC. As the industry continues to grow, the appetite for diverse content is insatiable. Netflix, for instance, reported a 90% surge in non-English content viewership in the UK over the past three years!
Enter Camb.ai, a startup that's already making waves with its AI dubbing and translation prowess. Their Boli and Mars models, available through DubStudio, support 140 languages, including those less common on the internet. This tech wizardry allows IMAX to translate documentaries and other original content with flair.
Want to hear more? Join Mal on the Property AI Report Podcast each week!
Access from your preferred podcast provider by clicking here
Akshat Prakash, Camb.ai’s co-founder, emphasises their unique approach. Unlike others, Camb.ai avoids scraping the internet for data, instead relying on academic datasets and partnerships. Their models are specialised yet efficient, offering speech translation in up to 10 languages with minimal latency.
IMAX plans to roll out these AI translations gradually, starting with widely spoken languages. This innovative move promises to cut costs and broaden IMAX's audience, as noted by Mark Welton, IMAX Global's president.
As Camb.ai gears up for expansion with a pre-Series A funding round, the future of AI in entertainment looks bright. So, grab your popcorn and get ready for a multilingual cinematic experience like never before!
Want to hear more? Join Mal on the Property AI Report Podcast each week!
Access from your preferred podcast provider by clicking here
Made with TRUST_AI - see the Charter: https://www.modelprop.co.uk/trust-ai
Comments