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Home Buyer Demand Shifts Northward in England

  • Writer: Sarah Ruivivar
    Sarah Ruivivar
  • Apr 13
  • 2 min read
Image: Unsplash
Image: Unsplash

The latest analysis from eXp UK reveals a fascinating shift in homebuyer demand across England.


While the overall demand saw a slight dip of 1.6% in the first quarter of 2026, the real story is the north-south divide that's emerging.


In the North and Midlands, counties like Derbyshire and Lincolnshire are basking in the glow of increased demand. Derbyshire leads the charge with a 0.9% quarterly boost, leaving it with a solid 45.2% demand level. Meanwhile, the South is feeling the chill, with the City of Bristol and the City of London experiencing the steepest declines.


On an annual scale, Rutland is the star performer, boasting a 5.8% increase in demand. In contrast, the City of London saw a significant drop of 6.9%, proving that even the capital can't escape the shifting sands of the housing market.


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What's driving these changes? According to Adam Day, Head of eXp UK and Europe, it's all about affordability and flexibility. Northern regions, with their lower property values, are less vulnerable to borrowing cost pressures. Plus, the allure of stronger rental yields and ongoing urban regeneration is keeping demand buoyant.


So, as working patterns evolve and flexibility reigns supreme, it seems the North is where the action is. Keep an eye on these trends, property pros, because the landscape is changing faster than you can say "stamp duty"!


Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!

Access from your preferred podcast provider by clicking here



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