Google Search's New AI Mode Unveiled
- Sarah Ruivivar
- Mar 19
- 2 min read
Google is stepping up its search game with the launch of a snazzy new feature: AI Mode.
Designed to tackle complex, multi-part questions, this experimental feature is a direct challenge to the likes of Perplexity AI and ChatGPT Search.
Exclusively available to Google One AI Premium subscribers through Search Labs, AI Mode uses a custom version of Gemini 2.0. It’s perfect for those head-scratching questions that require a deep dive, offering advanced reasoning and multimodal capabilities. Imagine comparing sleep tracking features across devices or exploring intricate topics with seamless follow-up questions!
Robby Stein, Google Search's VP of Product, revealed that users are now asking longer queries and following up more frequently. This new mode not only taps into web content but also pulls from real-time sources like the Knowledge Graph and shopping data, making it a treasure trove of information.
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AI Mode employs a "query fan-out" technique, ensuring responses are factual and backed by verifiable data. While it’s still in its experimental phase, Google is keen on refining the experience, aiming to make it more visual and diverse in its sources.
For those eager to try it out, simply opt into Search Labs or head to google.com/aimode. Mobile users can find it in the Google app. With AI Mode, Google is not just answering questions—it's revolutionising how we interact with search. Dive in and explore the future of search today!
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