Google's New AI Shopping Platform Unveiled
- Sarah Ruivivar
- 5 days ago
- 2 min read
Google is stepping up its game in the world of AI-powered commerce with a shiny new platform that promises to shake up the shopping scene.
Introducing the Universal Commerce Protocol (UCP), a snazzy open-source system designed to streamline the entire shopping experience—from browsing to buying and beyond!
Launched at the National Retail Federation’s annual show, UCP aims to become the go-to standard for retailers using AI agents. Imagine a world where retailers don't need to cobble together their own tools, but instead, have a unified system to handle everything from discovery to payment. Sounds like a dream, right?
Vidhya Srinivasan, Google’s VP of ads and commerce, believes this standardisation is key to scaling AI in retail. With big players like Shopify, Etsy, Wayfair, and Target on board, UCP is set to power a new checkout feature, allowing purchases directly from Google’s AI Mode or Gemini App. And yes, you can pay with Google Wallet, with more options like PayPal on the horizon.
Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!
Access from your preferred podcast provider by clicking here
But wait, there’s more! Google’s also rolling out Business Agent, a feature that lets shoppers chat with brands, embracing the trend of conversational commerce. Plus, they’re testing “Direct Offers” for unique discounts via their AI Mode chatbot. It’s all about being the ultimate matchmaker between retailers and buyers.
As the generative AI market heats up, with competitors like OpenAI and Amazon in the mix, Google’s UCP is poised to be a game-changer. By 2030, AI-powered tools could unlock a whopping $3 trillion to $5 trillion opportunity in retail. So, buckle up, because the future of shopping is here, and it’s powered by AI!
Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!
Access from your preferred podcast provider by clicking here
Made with TRUST_AI - see the Charter: https://www.modelprop.co.uk/trust-ai
Comments