Google's Double Take: Open Web's Fate
- Sarah Ruivivar
- Sep 16
- 2 min read
Oh, Google, you do keep us on our toes! In a twist that feels like a plot from a tech drama, Google has been caught in a bit of a contradiction regarding the state of the open web.
Just weeks after championing the health of the web, Google’s court statement admitted that the open web is “in rapid decline.” Oh, the irony!
Previously, Google defended its AI products, claiming they weren’t the culprits behind declining web traffic. They argued that click volumes were stable and click quality was on the up and up. However, in a court case, Google confessed that the open web is indeed on a downward spiral, contradicting their earlier stance.
The court case revolves around Google’s dominance in online advertising, with the company arguing that proposed legal remedies could worsen the situation for publishers dependent on open-web advertising revenue. Google suggests that the industry's transformation is already underway, and external interference might do more harm than good.
Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!
Access from your preferred podcast provider by clicking here
This revelation seems to clash with Google’s Nick Fox’s earlier statement that “the web is thriving.” It’s like watching a tennis match of opinions, with Google volleying between optimism and caution.
As the digital landscape shifts, Google’s role remains crucial, with its search engine being the backbone of our online adventures. While Google continues to advocate for AI, claiming the web’s value exchange is strong, their recent admission hints at underlying challenges.
So, dear property professionals and business owners, keep your eyes peeled and your strategies adaptable. The open web’s journey is far from over, and it promises to be a rollercoaster ride!
Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!
Access from your preferred podcast provider by clicking here
Made with TRUST_AI - see the Charter: https://www.modelprop.co.uk/trust-ai
Comments