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  • Writer's pictureSarah Ruivivar

Google's AI-Powered Shopping Experience Unveiled

Image credits: Shameem Adhikarath / X

"Shop with Google AI" is the latest sensation in the world of AI-driven shopping. This innovative feature, currently being trialled on the Google Search app for mobile devices, allows users to generate a variety of outfit options with just a click. However, it's worth noting that this exciting new feature is currently only accessible to a select group of users who have opted into SGE accounts.

Building on Google's previous endeavours in AI-driven shopping tools, including the introduction of GenAI in Search and Image Generation for Shopping in November 2023, "Shop with Google AI" is set to revolutionise the online shopping experience.

So, how does it work? Users simply search for an item, such as a "dress", and then click on the dedicated section within the search results. This then generates a range of images showcasing different styles, colours, or designs of the same product, providing users with a wealth of options to choose from.

While "Shop with Google AI" is still in its early stages, it clearly demonstrates Google's commitment to leveraging AI to enhance the online shopping experience. The potential for this feature to change how users discover and explore products online is enormous, paving the way for more informed purchase decisions.

As technology continues to evolve and become more widely available, we can expect to see even more innovative ways to interact with and shop for products online. Watch this space, as the future of online shopping is set to become even more exciting!

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