Google's AI Overviews: Traffic Trouble Ahead
- Sarah Ruivivar
- Jun 20, 2025
- 1 min read
Google’s latest AI overviews are shaking up the digital landscape, and not everyone is thrilled.
These AI-generated snippets are designed to give users quick answers, but they’re causing a stir by siphoning off traffic from publishers’ websites.
Imagine crafting a brilliant article only to find that Google’s AI has summarised it into a neat little box, leaving readers with no reason to click through. It’s like setting up a lemonade stand and having someone hand out free samples right next to it!
While users enjoy the convenience of instant information, publishers are feeling the pinch. The drop in traffic means fewer ad impressions and, ultimately, less revenue. It’s a classic case of convenience versus content creators, and the debate is heating up.
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For property professionals and business owners, this shift could mean rethinking digital strategies. With less organic traffic, the focus might shift to other platforms or innovative content delivery methods to keep audiences engaged.
As the industry grapples with this new reality, one thing is clear: the digital landscape is evolving, and adaptability will be key. So, keep your strategies nimble and your eyes on the horizon. The world of online publishing is changing, and it’s time to navigate these AI-driven waters with savvy and style.
Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!
Access from your preferred podcast provider by clicking here
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