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  • Writer's pictureSarah Ruivivar

Google's AI Now Crafts Your Perfect Holiday Itinerary

Image Credits: Google

Google has announced a series of updates that will revolutionise your holiday planning.


Google's Search Generative Experience (SGE) will now harness the power of AI to create bespoke travel itineraries, making it a key player in the travel sector.


Currently, this innovative feature is only available in English to US users participating in Search Labs, Google's experimental platform for early-stage search experiences. It curates ideas from a plethora of websites, along with user-submitted reviews, photos, and details, to craft a personalised travel itinerary.


Imagine asking for a history-focused three-day trip to Philadelphia. Google's AI will present you with a detailed itinerary, including attractions, restaurants, flight options, and hotel choices, all neatly divided by times of the day.


 

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For now, these are just itineraries; there's no option to book services or experiences directly. However, once you're satisfied with your itinerary, you can export it to Gmail, Docs, or Maps for easy access.


While Google has remained tight-lipped about a wider rollout, this update signifies its exploration into the potential of AI. Travel industry players are keenly watching the role generative AI will play in the sector. Startups like Mindtrip and Layla are already offering AI assistants to help plan trips. But with this update, Google is positioning itself as a competitor to these startups and gathering valuable data about travel purchasing intent.


In related news, Google is also enhancing the discoverability of recommendation lists on Google Maps in select US and Canadian cities. Searching for a city in Maps will now display lists of recommended places from publishers and other users. Plus, it's adding new tools to customise lists, enabling you to organise your travel plans better or share your favourite spots with friends and family.


In essence, Google's AI is set to make your holiday planning more efficient, personalised, and fun. So, get ready to let AI craft your perfect holiday itinerary!



 

Want to learn more about AI's impact on the world in general and property in particular? Join us on our next Webinar! Click here to register

 


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