Google AI Cracks Down on Ad Fraud

In a bold move against ad fraud, Google suspended a whopping 39.2 million advertiser accounts in 2024, tripling the previous year's figures!

By harnessing the power of large language models (LLMs), Google can now detect and suspend dubious accounts even before they serve ads. Talk about a proactive approach!

Google's AI wizardry isn't working alone; a crack team of over 100 experts from various divisions, including DeepMind, are on the case. Together, they've tackled deepfake ad scams and rolled out over 30 policy updates, leading to a 90% drop in deepfake ad reports. Bravo!

In the U.S., 39.2 million accounts were suspended, with violations ranging from ad network abuse to healthcare claims. Meanwhile, India saw 2.9 million suspensions, with financial services and gambling ads topping the naughty list.

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Google's efforts have led to the removal of nearly half a billion scam-related ads and the verification of over 8,900 new election advertisers. While some may worry about fairness, Google assures us there's an appeal process with human reviews to keep things just.

With 5.1 billion ads blocked and 1.3 billion pages removed last year, Google's AI-driven crackdown is making the digital world a safer place for advertisers and users alike. Cheers to a cleaner ad ecosystem!

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Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!

Access from your preferred podcast provider by clicking here

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