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Estate Agents' Portal Dependence: A Double-Edged Sword

  • Writer: Sarah Ruivivar
    Sarah Ruivivar
  • 6 days ago
  • 2 min read
Image: Unsplash
Image: Unsplash

Ah, the world of estate agents and property portals—a love affair that's starting to show its cracks!


Recent research from Property DriveBuy reveals that UK estate agents are leaning heavily on property portals to capture new seller leads. But hold your horses, because this dependency might be causing more harm than good.


The survey, which quizzed over 650 estate agents, highlights that while portals are the top choice for lead generation, they often deliver inconsistent lead quality. In fact, 55% of agents say fewer than three in ten enquiries are ready to sell within three months. Yikes!


Despite the focus on volume, agents feel confident in their ability to handle enquiries, with 68% claiming they can maximise every lead. But the real snag? Lead quality and resource pressure. A whopping 30% of agents cite a lack of staff as a major hurdle, while 25% struggle with time-wasting enquiries.


Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!

Access from your preferred podcast provider by clicking here


But fear not, dear agents! Once a lead is deemed golden, conversion rates soar. A solid 65% of agents convert more than 40% of quality leads into instructions, proving that agent performance isn't the problem—it's the lead quality.


Enter Property DriveBuy, the geolocation search app shaking things up. With its free access period nearing its end, the platform urges agents to embrace evolving tech to engage more effectively with motivated buyers and sellers.


Steve Foreman, CEO of Property DriveBuy, sums it up: "Volume alone isn’t the answer. The real value lies in intent." So, as the industry evolves, it's time for smarter, targeted approaches that connect agents with genuinely motivated clients. Let's make those leads count!


Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!

Access from your preferred podcast provider by clicking here



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