Estate Agents Break Up with Property Portals

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Two-thirds of UK estate agents are falling out of love with major property portals, according to a survey by Property DriveBuy.

Initially, agents were smitten, with 59% "head over heels" and 26% optimistic about the platforms' potential. The honeymoon phase was sweet, offering wider advertising reach and increased seller appeal.

But alas, the romance has soured. Agents now cite relentless price hikes, poor value for money, and declining lead quality as relationship deal-breakers. Unequal pricing and inflexible terms have also left agents feeling jilted. Despite their dissatisfaction, many agents feel trapped, as portals dominate how homes are advertised and searched for.

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Steve Foreman of Property DriveBuy likens it to a "loveless relationship," as agents stick around due to the portals' monopoly-like grip. But fear not, lovebirds! Property DriveBuy is here to rekindle your passion for property listings. With real-time searches and no binding contracts, it offers a modern alternative.

The free access period is ending soon, so agents are encouraged to take the plunge and explore this fresh start. After all, what have you got to lose in the quest for a happier, more fulfilling property partnership?

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Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!

Access from your preferred podcast provider by clicking here

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