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  • Writer's pictureSarah Ruivivar

eBay's AI 'Shop the Look' Revolutionises Fashion Shopping

Image Credits: eBay

eBay has just launched a new AI-powered feature that's about to make your online shopping experience even more exciting.


Say hello to "shop the look", a unique section within its iOS mobile app that offers a carousel of images and ideas based on your shopping history.


This innovative feature is designed to personalise your shopping experience and evolve as you shop more. The idea is to introduce you to a world of fashion items that could complement your current wardrobe. Think of it as your personal fashion advisor, offering you style inspiration right at your fingertips.


How does it work? "Shop the look" includes interactive hotspots that, when tapped, reveal similar items and outfit inspirations. The resulting looks include both preowned and luxury items that match your personal style. This feature is powered by eBay.ai and was developed in collaboration with the company’s Responsible AI team and RAI Principles.


 

Want to learn more about AI's impact on the world in general and property in particular? Join us on our next Webinar! Click here to register

 

To access "shop the look", you need to have viewed at least 10 fashion items on eBay over the past 180 days. The feature will appear on both the eBay homepage and the fashion landing page.


This addition offers eBay a new way to showcase its vast inventory and potentially encourage more sales. The company plans to explore expansions to other categories over time and will continue adding more personalisation elements to the feature over the new year.


eBay isn't alone in exploring how AI can enhance the fashion shopping experience. Google and Amazon have also introduced AI features to help customers find the right fit or size. However, eBay's new feature focuses more on fashion inspiration, helping you find the right style, which can be more challenging given the subjectivity of personal style.


Initially, "shop the look" will be available on iOS in the U.S. and U.K., with support for Android coming later this year. So, fashion lovers, get ready to step up your style game with eBay's "shop the look"!


 

Want to learn more about AI's impact on the world in general and property in particular? Join us on our next Webinar! Click here to register

 


Made with TRUST_AI - see the Charter: https://www.modelprop.co.uk/trust-ai

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