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  • Writer's pictureSarah Ruivivar

Dotdash Meredith Leverages OpenAI for Ad-Targeting

📸 ModelProp / Midjourney

Dotdash Meredith, the powerhouse behind popular publications like People, Better Homes & Gardens, and InStyle, has joined forces with OpenAI.


This exciting partnership aims to utilise AI models to supercharge D/Cipher, Dotdash Meredith's ad-targeting product.


D/Cipher helps advertisers connect with consumers through their content consumption, sidestepping the need for personal identifiers like cookies. With OpenAI's AI models, D/Cipher's targeting technology is set to become "more granular, more nuanced," ready for a future without cookies.


 

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But it's not just about ad-targeting. Dotdash Meredith will also be licensing its content to ChatGPT, OpenAI's chatbot. This means readers can look forward to seeing content from their favourite Dotdash Meredith publications in the chatbot, and even new AI features tailored for magazine readers.


Dotdash Meredith's CEO, Neil Vogel, emphasises the importance of AI platforms paying for publisher content and ensuring appropriate attribution. The company follows in the footsteps of The Financial Times and Axel Springer, who have also partnered with OpenAI. However, not all news organisations are on board, with some, like Alden Global Capital's newspapers, raising copyright infringement concerns.


This partnership represents a significant step forward in the integration of AI in the publishing industry, promising more personalised and efficient ad-targeting and an enhanced reader experience. Watch this space!



 

Want to learn more about AI's impact on the world in general and property in particular? Join us on our next Webinar! Click here to register

 


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