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Writer's pictureSarah Ruivivar

ChatGPT Price Hike: What to Expect

Image: Growtika / Unsplash

If you’re relying on ChatGPT for your daily dose of AI magic, brace yourselves for a price hike.


According to internal documents cited by The New York Times, OpenAI is planning to increase the subscription cost for ChatGPT Plus from $20 to $22 per month by the end of this year. But that’s just the beginning. By 2029, the price is expected to soar to $44 per month!


Why the steep increase? Well, it seems investors are pressuring OpenAI to narrow its losses. Despite raking in $300 million in monthly revenue as of August, OpenAI is projected to lose a staggering $5 billion this year. The culprits? Expenditures like staffing, office rent, and the hefty costs of AI training infrastructure. At one point, maintaining ChatGPT alone was costing the company $700,000 per day!


 

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Currently, ChatGPT boasts around 10 million paying users. However, surveys indicate that many users already find the $20-per-month price tag a bit steep. So, how will they react to the upcoming increases? Only time will tell, but OpenAI could face significant backlash if the price hikes are perceived as too aggressive.


For property professionals and business owners who rely on ChatGPT for everything from market analysis to customer engagement, these changes could mean re-evaluating budgets and perhaps even exploring alternative AI solutions. But let’s not forget the value ChatGPT brings to the table—streamlining operations, enhancing customer service, and providing actionable insights at the click of a button.


So, what’s the takeaway? Keep an eye on your subscription costs and start planning for these changes now. After all, staying ahead in the property game means being prepared for every twist and turn.



 

Want to learn more about AI's impact on the world in general and property in particular? Join us on our next Webinar! Click here to register

 


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