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ChatGPT Introduces In-App Shopping Feature

  • Writer: Sarah Ruivivar
    Sarah Ruivivar
  • Oct 9
  • 2 min read
Image: OpenAI
Image: OpenAI

In a delightful twist for tech enthusiasts and shopaholics alike, ChatGPT has rolled out a brand-new feature that allows users to shop directly within the app.


This innovative addition is set to redefine how users interact with AI, making it not just a conversational partner but also a shopping assistant.


The new feature, aptly named "Buy It in ChatGPT," offers users a seamless shopping experience without ever leaving the chat interface. Imagine discussing your favourite gadgets or books with ChatGPT and then being able to purchase them right there and then! This convenience is a game-changer for those who love efficiency and hate the hassle of switching between apps.


ChatGPT's in-app shopping is designed to be user-friendly and intuitive. Users can browse through a curated selection of products, ask for recommendations, and even get detailed product descriptions, all within the chat. This feature is powered by partnerships with various retailers, ensuring a diverse range of products is available for purchase.


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The introduction of "Buy It in ChatGPT" highlights the growing trend of integrating e-commerce capabilities into AI platforms. It not only enhances user experience but also opens new avenues for businesses to reach potential customers. By merging AI with shopping, ChatGPT is setting a precedent for future developments in the tech world.


As this feature gains traction, it will be exciting to see how it evolves and what new possibilities it brings to the table. For now, users can enjoy the convenience of shopping with a few taps and keystrokes, all while enjoying a friendly chat with their AI companion. ChatGPT’s latest venture into the world of e-commerce is a testament to the endless possibilities of AI innovation.


Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!

Access from your preferred podcast provider by clicking here



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