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Writer's pictureSarah Ruivivar

Buyers Prefer Personalisation Over Projects

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In the bustling world of property, it seems buyers are leaning towards the charm of a 'freshen-upper' over the daunting task of a full-blown fixer-upper.


According to a survey by Jackson-Stops, nearly half of the buyers (49%) are on the hunt for homes that just need a little TLC rather than a complete overhaul. With over 3,000 participants from England and Wales, the research highlights a trend where convenience trumps character.


While a fifth of buyers (22%) fancy a move-in-ready turnkey home, it's not just about avoiding the hassle of renovations. A third of these buyers are motivated by energy efficiency, proving that eco-friendly living is on the rise. For many, the decision is also driven by time constraints. Over a quarter of respondents confessed they simply don't have the time for major renovations, thanks to jam-packed schedules and work commitments.


 

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The need for speed is another factor, with 14% of buyers needing to move quickly due to job relocations or family changes. Nick Leeming, chairman of Jackson-Stops, notes that the average first-time buyer, now aged 37, often juggles demanding careers and family responsibilities. This makes turnkey homes a tempting option, offering a hassle-free move-in experience.


However, the allure of a project property still captivates a niche audience. For those with the time, budget, and vision, the chance to personalise a home and potentially boost its value is irresistible. Especially in regions with historic properties, the opportunity to blend restoration with modernisation offers a unique living experience.


Ultimately, the choice between a project or turnkey property boils down to personal preference, lifestyle, and goals. Both options have their perks, and the market is adapting to cater to these varied buyer desires. Whether you're a DIY enthusiast or a convenience seeker, the property world has something for everyone!



 

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